The Melbourne Red Cross Headquarters is a state-of-the-art building built to withstand earthquakes and other disasters to ensure that it can continue to function in a national emergency.
Although extraordinary, the facility is cold and clinical. Our task was to create an environment that would make the hundreds of staff feel proud of the work they do, and serve as a visual tour for guests and visitors.
Based on the idea of 'The Amazing Journey'. We transformed two floors of the building to visually narrate the many processes the blood goes through from donor to patient. The journey is littered with facts and stories about blood and features iconic characters that has contributed to The Australian Red Cross. Visitors will be able look into the labs at each stage and a iPad app was developed to provide additional information at each stop.
Created with Chris Maclean, Flick Davidson and the team at Interbrand Australia.